Founded in 2005, TravelAdvocates is a travel services company focused on booking hotels and ground transportation for groups all over the world. With offices throughout the US and UK, our passionate team of group hotel specialists guarantees the lowest group room rates and the most flexible contract clauses within 24 hours of your request - at no cost to you.
Known in the industry as a travel planner’s "secret weapon," our group travel experts negotiate the lowest room rates to ensure your group stays in the best possible hotel for their budget. We have built strong unique relationships with every major hotel chain and small independent boutique hotels to offer the most flexible contract clauses in the industry (typically 30 days to cancel with no attrition). We proudly assist tour operators, DMCs, corporate meeting planners, athletic teams, and a variety of other group travel planners.
Whether you are booking a 1-night stay or a series of dates, for 5 rooms or the entire hotel, you will benefit from our industry knowledge, buying power, and legal expertise which sets us apart from our competitors.
Robert Miller, Esq.
Robert founded TravelAdvocates in 2005. Prior to that, Robert worked for the tour operator Starr Tours and the hotel company Prime Hospitality. It is estimated that Robert has personally booked over 1 million hotel room nights. He has planned meetings and conferences of various sizes and budgets. He practiced law in New York and was elected to his local Board of Education. Robert’s meeting planning experience coupled with his legal expertise makes a powerful combo enabling his customers to have the sharp negotiating skills of an attorney and the street smarts of a group travel planner. Robert lives in Asbury Park, NJ.
Director of Global Sales
Sally spent 26 years as the Director of Sales at the Holiday Inn in Hasbrouck Heights, NJ. Her loyal customers think of her like family. Sally earned her Bachelor of Science degree in Hotel and Restaurant Management from James Madison University. Sally is based in New Jersey. She joined TravelAdvocates in January 2020.
Floyd Morris, Esq.
Director of Contracting
Floyd is responsible for reviewing and executing over 2,500 group hotel contracts annually on behalf of our customers. Floyd earned his law degree from Seton Hall Law School and practiced sports and entertainment law in New Jersey. A native of Pittsburgh, PA, Floyd earned his Bachelor of Science degree from Stevens Institute of Technology in Hoboken NJ where he holds the record for all-time assists in basketball. Floyd has worked extensively with professional athletes, entertainers, and venues on contract drafting, review, and negotiation. He is a high school football and basketball coach and lives in Hoboken, NJ.
Executive Vice President
With over 45 years of human resources experience, Lynn is responsible for all accounting, payroll, health benefits, workers comp, the 401k profit and pension plan, various insurance items, and everything else related to employing a team of wonderful people. Lynn joined TravelAdvocates full time in 2014 but had been consulting part-time since 2005. Prior to 2014, Lynn was the Senior VP of Human Resources and Safety Director for tour operator Starr Tours for 25 years. Lynn is Robert’s proud mother and lives in Hamilton, NJ.
European Customer Relations & eCommerce
A native of Greece, Symeon is based in our London office, Symeon develops and manages our partnerships with the travel trade, corporate, and MICE groups throughout Europe. Symeon oversees our eCommerce efforts across multiple website platforms.
Special Events Coordinator
A Kentucky native, Ellen coordinates special experiences for TravelAdvocates’ clients. With over a decade of marketing and development experience, Ellen’s events are always memorable and fun. Ellen earned a Bachelor of Arts degree in Communication from Arizona State University and a Master of Public Administration degree from the University of Louisville. Ellen lives in Brooklyn, NY.
Vice President of Operations
A former hotel GM and Director of Sales with IHG, Starwood, and Wyndham, Jason has been booking hotels for groups for over 25 years. He was born and raised just outside of Milwaukee, Wisconsin. Jason earned his MBA in Finance from St. Joseph’s University and a Bachelor of Science degree in business management and chemistry from Ripon College. Jason heads up our headquarters office in Hoboken, NJ.
Michael Goonan, MD
Vice President of Finance
Our resident doctor! Michael practiced medicine and was a faculty member at NYU Langone Medical Center in Manhattan for 8 years. Prior to medicine, Michael worked in the banking industry as a financial services consultant for Bank of America, State Street, and American Express. Michael earned a degree in chemistry from Harvard University where he graduated magna cum laude. He went on to NYU School of Medicine for his medical degree and residency training in pediatric medicine. A native of Rochester NY, Michael now lives in Asbury Park, NJ.
Director of Operations
Natalie started working in the hotel industry in 2002 as a front desk agent at a full service hotel in New Jersey. She worked her way up to become a Group Sales Manager with Wyndham. Natalie joined TravelAdvocates in 2013.
European Customer Relations & Marketing
Based in our London office, John develops and manages our partnerships with the travel trade, corporate, and MICE groups throughout Europe. With a decade of sales and marketing experience. John oversees our tradeshow, print, and digital marketing endeavors.
European Customer Relations
Based in our London office, Siobhan’s strength lies in her in-depth knowledge of the UK and European groups and coach market. Siobhan develops and manages our partnerships with the travel trade throughout Europe.